“Rhythm is a strong, regular, repeated pattern:the beating of drums, the patter of rain, the falling of footsteps. Speech, music, and dance all employ rhythm to express form over time. Designers use rhythm to construct single images as well as to create books, magazines, and motion graphics that have duration and sequence. Designers seek rhythms that are punctuated with change and variation.” -The New Basics
(Source: gdbasics.com)
Scale is Relative A graphic element can appear larger or smaller depending on the size, placement, and color of the elements around it. When elements are all the same size, the design feels flat. Contrast in size can create a sense of tension as well as a feeling of depth and movement. Small shapes tend to recede; large ones move forward.
(Source: gdbasics.com)
A grid is an arrangement system consisting of horizontal and vertical lines in which all text blocks, images and pictures are contained, it is used to prevent the disorganized presentation of images, tables and other design elements.
